SEO   Search Engine Optimization we make your website alive

What is search engine optimization - (SEO)?   Search Engine Optimization ( SEO ) is the process of improving the position and relevance of a website through the eyes of search engines. If done correctly this results in a substantial increase of quality visitors to a website; an increase in visitors will increase the revenue it produces. In order to optimize a website it needs to be tailored and modified using various tools and techniques. This is so the website can be properly read and indexed by search engines such as Google or Yahoo. Indexation is carried out by automated software which scans your website and ranks it, based on a complicated algorithm. When discussing search engine optimization there are two questions you should ask yourself.     1. What position does your website achieve in a search engine results page?     2. What position does your competitor's website achieve? Globally, Google is the most widely used search engine, for this reason many of the SEO processes discussed here are based on Google's advice and recommendations. Two of the most important things Google wants you to understand when carrying out search engine optimization are.     1. Understanding what potential customers will be typing into the Google search box.     2. The importance of quality links to a website; this helps to determine a sites value. Google interprets a link from page A to page B as a vote, by page A, for page B; this helps to create your Google Page Rank.   At TransportDirectoryPages we understand the rules search engines play by.  Understanding what will be typed into the Google search box   The first problem for website owners is to understand what potential customers are going to type into the Google search box. Your understanding of these key words and key phrases is vital in achieving the desired results, but in many cases may be more difficult than it sounds. The Second Edition of the Oxford English Dictionary contains 171,476 words in current use, and 47,156 obsolete words; so getting the right words and phrases may take a bit of experimenting! Leave it to TransportDirectoryPages; we specialise in the transportation industry and have a library of relevant words and phrases which are constantly being updated. These key words and key phrases are then incorporated into the titles, descriptions and contents of websites, which search engines then index. Importance of quality linking   The founders of Google, Larry Page and Sergy Brin were Stanford PhD students studying search engines. They hypothesized that relationships between websites would produce a better ranking of a page, rather than just looking at a page on its own. This process is similar to the one that takes place in the retail and business world; when looking for a particular product or service many people would prefer to go on a recommendation from someone they know, rather than buy blind. In a sense a referral system is created. In the internet world, this referral system is called linking and plays a major part in the way Google ranks your site. A website cannot just link to any site; the links need to be quality ones that relate to the general theme and content of the site. There are various software products available to help webmasters and website owners with this linking process; however as with a lot of the processes involved in search engine optimization, it can take time. However, with a dealer network of 11,000 companies, 60,000 road transport companies and 10,000 supporting services listed in our site, Google sees TransportDirectoryPages as a Key player in the transport sector. Linking to TransportDirectoryPages is a good place to start.